“Drop Everything” - MSP Ski Movie Premier

Jonas Ernevi •

Together with our friends at Last Frontier Heliskiing and Arctic Heliskiing we're excited to be teaming up with Holmlands for the Matchstick Productions UK film tour.

MSP are the most decorated ski production company in history and have gone back to their roots with this year’s fun filled, action packed feature, “Drop Everything!”

DROP EVERYTHING - Official Trailer

Drop Everything is the brainchild of veteran director Scott Gaffney. He says “As a film company, it seems we’ve been working to impress viewers in so many different ways – moving stories, elaborate cinematography, and cutting-edge editing techniques. We’ve been after the ‘wow’ factor,”

He continues, “But as we focused on all of that, I feel that one of the most critical elements got lost in the mix: fun. And that’s what skiing is all about, right? With Drop Everything, I want to put entertainment at the forefront. I want people walking away from our ski movie smiling, laughing, and feeling like they can’t wait to click into their skis again.”

Screenings of Drop Everything are being held in Edinburgh, Glasgow, Manchester, Birmingham and London throughout November with dates and ticket links listed below.

There will be a prize draw at each screening and we will be at the premier in London as well as the showings in Scotland. See you there!

Visit www.skimovielondon.com and keep up to date with the film tour on Facebook, Twitter and Instagram and check out the trailer below.


Tour Stops Across the UK


UK PREMIERE LONDON - THURSDAY 2ND NOVEMBER 2017
Ham Yard Theatre, Ham Yard Hotel, One Ham Yard, London, W1D 7LT

EDINBURGH SCREENING - TUESDAY 7TH NOVEMBER 2017
Cameo Cinema, 38 Home Street, Edinburgh, EH39LZ

GLASGOW SCREENING - WEDNESDAY 8TH NOVEMBER 2017
Grosvenor Cinema, Ashton Lane, Glasgow, G12 8SJ

MANCHESTER SCREENING - TUESDAY 14TH NOVEMBER 2017
The Printworks, Vue Cinema, Screen 3, 27 Withy Grove, Manchester, M4 2BS

BIRMINGHAM SCREENING - WEDNESDAY 15TH NOVEMBER 2017
Elgar Concert Hall, Bramall Music Building, University of Birmingham, Birmingham, B15 2TT

Want to see the film?

Get your tickets now

Featured Adventure

Svalbard Yacht-based Ski-touring: 2025 Gallery

By Elemental Adventure •

Elemental Adventure returned to Svalbard in April with an experienced group of ski-tourers. Guest, James B, described the trip as "mind-blowing". Find out why in our 2025 Trip highlights gallery.

 
skier in Svalbard

Winter 2025 Highlights

By Elemental Adventure •

From the remote shores of Greenland and Svalbard to the heights of the Himalayas, it has been a long and memorable winter. We look forward to welcoming you back in 2026 but in the meantime, here are a few video and photo highlights from the past six months.

 
Snow on deciduous trees in Japan

A Guide to Skiing Powder in Japan

By Chris Ashwell •

In January 2025 we went in search of powder in Hokkaido and Honshu, Japan and to see what all the fuss was about. Based on our experience, this is all you need to know.